I have experience using Adobe Illustrator and Adobe Photoshop. In Illustrator, I primarily use it to create graphics, layouts, and visual assets such as logos, social media graphics, and marketing materials.

I would creatively represent Cake Beauty’s brand voice by keeping the content fun, approachable, and honest, while still being educational. I’d showcase hair products that support hair health, retention, and heat damage repair—areas that are genuinely relatable to both me and my audience could relate to and also benitfit from

Content that tends to be most effective for engaging an online beauty audience is problem solving, educational content—especially when it addresses an ongoing, relatable concern. For me, that looks like hair focused content around hair health, retention, and repairing or preventing heat damage, where the audience can clearly see the process, tips, and results.