After some research on your platform and concept, I think that there are a few routes you could take! As someone who is passionate about mental health, I think Poparazzi could work against the highly curated, unrealistic, unblemished idea of people we have nowadays. You could take a similar approach as BeReal and try to focus in on authenticity. I also think focusing on funny pictures would be good, as aesthetics and curation are the aims of other platforms and competing against them in that niche would be difficult. I can also see, unfortunately, a lot of opportunities for harassment. A user commented that accounts automatically sync to contacts, and they feared “user raids.” Marketing to the college demographic, specifically, could heighten this anxiety and steer them away from using Poparazzi. The idea of the platform, though, is VERY appealing!

H/FC connects students with internships and work opportunities with varying fields and durations, but what separates it from other platforms such as Handshake or LinkedIn is its simple but eye-catching UX/UI design with a clear appeal to Gen Z.