I successfully engaged with an online audience through a campaign I created called "Show Us Your Pet’s Personality" for a pet-focused social media page. I encouraged followers to share videos of their pets showcasing their quirkiest or most lovable traits using a branded hashtag. I participated by sharing fun and engaging content featuring different pets, interacting with submissions, and featuring the best entries on the page. The campaign created a sense of community, significantly increased engagement through likes, comments, and shares, and led to a noticeable growth in followers. It highlighted my ability to connect with audiences and foster engagement through relatable, interactive content.

I stay updated on the latest trends in the pet industry by following leading pet brands, influencers, and industry publications on social media. I regularly engage with communities on platforms like TikTok, Instagram, and Facebook to see what pet owners are talking about and which products

In the past, I created a successful social media campaign called "Glow-Up on a Budget" targeting young adults looking for affordable beauty and fashion tips. The campaign included a series of short, engaging videos showcasing budget-friendly outfit transformations, DIY skincare hacks, and affordable accessories sourced from small businesses. I incorporated trending sounds and hashtags to increase reach and encouraged followers to share their own transformations using a custom hashtag. This campaign boosted engagement significantly, with several posts going viral and driving increased traffic to the featured brands. It highlighted my ability to connect with the audience’s interests while aligning with the goals of the campaign.