Fenty Beauty by Rihanna is one brand that has great social media presence. There have been numerous times where I received a Tiktok from Fenty Beauty on my For You Page, and it wasn't an ad. What really sets Fenty apart from other companies is not only their celebrity endorsement Rihanna, but also their commitment to inclusivity. The inclusive approach challenged the beauty industry's norms and standards and attracted consumers who have felt excluded by traditional beauty brands in the past.