https://www.canva.com/design/DAGzW5FNeDg/dRnOWiWVKGqd3XNPzDA8zg/edit?utm_content=DAGzW5FNeDg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

I’ve found that the most effective content for engaging health-conscious consumers is content that feels both authentic and experiential. People want to see more than just a product—they want to understand how it integrates into someone’s real life and what benefits it delivers over time.For me, “day in the life” style videos are especially powerful. They allow creators to show how a product naturally fits into their daily routines while also providing space to talk about specific benefits they’ve experienced. Even more impactful is when creators document changes across a trial period—whether that’s improved energy, digestion, or overall wellness. This transparency builds trust and gives the audience a sense of the product’s real-world effectiveness.When it comes to health products, consumers respond most when they feel they’re getting an honest glimpse into someone’s journey. Storytelling through consistent updates, personal testimony, and visual proof helps transform health innovations from abstract science into tangible lifestyle improvements.

As a Black woman attending Howard University, an HBCU rooted in community, culture, and innovation, I’ve learned the power of storytelling to educate and inspire. My experiences on campus and in leadership roles have shaped me into someone who can amplify important conversations in a way that resonates with diverse audiences. I know how to create content that feels authentic, empowering, and accessible—qualities that align perfectly with Seed’s mission to make groundbreaking science relatable to everyday life.I’m passionate about health, empowerment, and education, and I understand how important it is to translate complex ideas into content that feels approachable and relevant. My experience in communications and public relations has trained me to craft engaging posts, reels, and campaigns that resonate with specific audiences, while my background as a student leader has shown me how to build trust and spark genuine conversation.Seed’s mission excites me because it bridges science with everyday life. I would bring a creative, authentic voice that makes breakthrough microbial discoveries feel not only understandable but also exciting for a broad audience.