I’ve worked with several CPG beauty brands, including Beauty of Joseon, belif, iUNIK, and fwee. Through these collaborations, I created engaging short-form content focused on product education, texture shots, before-and-after visuals, and relatable skincare routines tailored to a Gen Z audience. My content highlights key product benefits while keeping it authentic and lifestyle-driven, making it feel natural rather than overly promotional. I prioritize clear storytelling, strong hooks in the first few seconds, and visually appealing application shots to boost retention and engagement.

I find TikTok to be the most effective platform for engaging young audiences because it prioritizes discovery over follower count. The algorithm allows content to reach highly targeted audiences quickly, which makes it ideal for authentic, relatable brand storytelling. Young audiences gravitate toward short-form, fast-paced, and trend-driven content, and TikTok makes it easy to tap into trending sounds, challenges, and cultural moments in real time. It also encourages community interaction through comments, duets, and stitches, which helps brands feel more approachable and conversational rather than overly polished.

I would promote a gourmet sauce to college students by positioning it as the “main character upgrade” to basic dorm meals. College students love convenience, affordability, and content-worthy food, so I’d focus on transforming everyday staples like ramen, chicken tenders, rice bowls, and frozen fries into elevated, gourmet-looking meals using the sauce. On TikTok or Reels, I’d create short, fast-paced “dorm glow-up” videos showing a plain meal before and then a dramatic drizzle of the sauce after, with captions like “$3 meal → gourmet vibes.” I’d also film relatable content like “POV: You’re tired of dining hall food” or “When you only have 10 minutes before class but still want to eat good.”