I would use trends like a “Get Ready With Me” with a creative twist to show how the product fits naturally into everyday routines while still highlighting its benefits in a relatable way. I’d also lean into before-and-after or results reveal videos because quick transformations are eye-catching and clearly demonstrate the product’s effectiveness. Lastly, I’d use aesthetic routine or POV-style content with calming visuals and music, since this type of niche, visually pleasing content performs well on TikTok and helps the product feel both aspirational and authentic.

Five influencers I think would be great for the brand are Anna Renn (@annarennsworld), Nia (@nailahjadee), Lauryn (@kkittylux), Bey Janvier (@bey.janvier), and Danessy Auguste (@danessyaugust). All of these creators have produced content related to hair care or hair maintenance and have built trust with their audiences through consistent, authentic posts. They also reach a predominantly female audience in the 14–35 age range, which aligns well with the brand’s target demographic. Their content is enjoyable, relatable, and personable, especially through their lifestyle and beauty-focused videos, making them strong fits for genuine and engaging brand partnerships.

I think Pattern Beauty, Cécred, and Glossier are doing Instagram best right now. Their content is classy yet simple and colorful, making it easy on the eye while still catching attention as you scroll. They do a great job of balancing clean visuals with personality, and they consistently offer engaging content like seasonal advertisements, gift guides, and holiday bundles, which keeps their pages feeling fresh, relevant, and intentional.