The colorfulness adds a sense of brand image and cohesion. More reels is needed! Especially ones that follow trends! For example, people love to watch “Pack an order with me” videos that capitalize on tending audios.

Definitely Duolingo and Rhode. Duolingo has mastered being able to stay on top of Gen-Z trends and memes, creating a comedic and entertaining atmosphere that makes Duolingo, especially their mascot, more than just a learning app. Not only this, but Rhode has elevated themselves as the “it girl/clean girl” brand because of its marketing techniques to follow Hailey Beiber’s makeup or skincare routines, and always hinting new drops.

The best way to stay updated with the latest trends is being aware of what my favorite companies are doing to showcase an item. Not only this, but see how influencers market themselves is a more personable social media marketing trend that’s easier to learn from.