Katie Feeney- Her content is energetic, positive, and gives viewers a behind-the-scenes look at her daily life. She does a great job integrating brands into lifestyle content without it feeling forced.

Allison Kuch– I love her content because it feels genuine, relatable, and personality-driven. She shares everyday moments, life updates, and behind-the-scenes experiences in a way that makes followers feel connected to her. Even when partnering with brands, she integrates products naturally into her content and focuses on storytelling, which keeps her audience engaged and trusting of her recommendations.

The TikTok content that seems to perform best for beverage brands right now is content that feels native to the platform rather than traditional advertising. Short, engaging videos that show the product naturally fitting into everyday life tend to get the most attention.

Lifestyle content feels authentic and engaging to me when it shows real experiences rather than overly polished or scripted moments. I enjoy content that feels relatable and gives an honest look into someone's daily life, routines, and interests. Whether it's getting ready for class, preparing for a sorority event, studying for exams, or sharing favorite beauty products, the content is most engaging when it reflects genuine experiences and personal opinions.