Interview Questions
Tandem
Social Media Audit & Optimization Assistant

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I use TikTok and Instagram the most. TikTok's analytics are great because they show watch time and make it easy to see which content is being well-received. Instagram insights are helpful because they break down views, saves, shares, and profile visits to track overall engagement.
Tandem
Social Media Audit & Optimization Assistant

What tools or strategies do you recommend for optimizing engagement across platforms?
I would recommend using a mix of analytics and current online trends to optimize engagement across platforms. TikTok and Instagram provide analytics to creators, and these can be used to track what content performs best and when your audience is most active. I would use common social media strategies like having a consistent posting schedule, tailoring content to our audience on each platform, and engaging with our community through comments and DMs.
Tandem
Social Media Audit & Optimization Assistant

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
I would first approach the issue by troubleshooting step-by-step. I'd check the basics like internet connection, app updates, and whether the accounts are linked. I would then test it myself to see if I could spot the specific issue. I then would try simple resets like logging out, then back in, or reconnecting the accounts. If it still doesn't work, I'd check platform settings, permissions, and check for server outages. Finally, if the issue persists, I'd document what I've tried and give it to the appropriate support team.


