In my local community, authentic and relatable content tends to perform best. Videos featuring local events, sports, outdoor activities, food reviews, day-in-the-life content, and trends with a personal touch usually get strong engagement because they feel genuine and relevant to people’s everyday lives. For a brand like PopSips, I’d focus on showing real moments with friends, summer activities, and on-the-go lifestyle content that feels natural rather than overly promotional.

Living in Rochester, I would look for opportunities at local community events, summer festivals, sports tournaments, outdoor markets, and popular parks where people are looking for refreshing snacks and drinks. I’d also create content featuring PopSips during everyday moments like studying, workouts, road trips, and hanging out with friends to show how the brand fits naturally into the lifestyle of people in my city.

I’d feature the crisps in real summer moments like beach trips, picnics, sporting events, and hangouts with friends. Through short-form videos and lifestyle content on TikTok and Instagram, I’d show how the crisps fit naturally into fun, everyday summer experiences.