I would create engaging retail content for SkinnyDipped by meeting college consumers where they already are—both online and in real life. Social media would be a key platform, using short-form content like Instagram Reels and TikToks to highlight SkinnyDipped as a fun, craveable, and better-for-you snack that fits seamlessly into everyday moments. I’d focus on authentic, lifestyle-driven content such as “day in the life” videos, study snacks, sorority events, and game day prep to make the brand feel relatable and aspirational rather than overly promotional. In addition to digital content, I would market SkinnyDipped directly within my sorority and across my university. This could include incorporating SkinnyDipped into chapter events, new member activities, philanthropy events, and study sessions, allowing people to experience the product firsthand. Sampling, word-of-mouth, and peer recommendations are especially powerful on a college campus, and I’d use my role and connections to naturally integrate the brand into those spaces. By combining social media storytelling with in-person engagement through my sorority and university community, I would help SkinnyDipped build strong brand recognition, trust, and excitement at the retail level.