I would test multiple content angles by posting variations of the same core idea (e.g., transformation, humor, or “problem/solution”) with different hooks and captions to see what drives retention. I’d track performance metrics like watch time, completion rate, and shares rather than just likes to identify what actually resonates. Then I’d double down on the top-performing angle and iterate it quickly with small creative changes.

I would start with a strong visual hook that shows an immediate transformation or surprising result within the first second or two. I would use bold on-screen text like “Watch this photo change in 1 tap” or a split-second before-and-after to create curiosity. The goal is to quickly make the viewer feel like they need to keep watching to understand what just happened.