One content idea that I think would drive people to sign up to extras waitlist would be making a video that’s like an aesthetic day-in-my-life style video with voiceovers with humor and personality, and sharing my workload as a college student or my tasks for the day and subtly talking about everyone uses gmail but i’m always running out of storage so I am anticipating to sign up to the waitlist for an email site that won’t make me pay for extra storage to read and access my important things. The day in my life videos that are aesthetic gain a lot of traction on tiktok and instagram, especially when the voiceovers behind them have humor and personality like me! Along with that sharing my workload and schedule will help resonate with other college students that probably have a lot on their plates as well! Also, most people use gmail or microsoft which both cost money, especially gmail which charges you extra to see your emails when your storage runs out. This might attract the audience to note the new email platform once I mention it and try to sign up for the free platform too!

As someone with experience posting consistently and timely, I know that success is always measured with interaction on videos; comments, shares, likes, etc. To grow Extras social media presence on TikTok I would post fun and engaging videos. These videos would vary between short trends that relate to the product, including trending videos styles/editing/ and captions with more information. And also more fun and engaging content like story times or makeup videos, or grwm that lead into sharing the product casually but effectively.

Yes