1) I would film a busy day-in-the-life as a college student who's also a STEM major and pre-med student trying to stay healthy. I would make an aesthetic video that takes viewers through my day-to-day school schedule, showing clips of me using/drinking Hydratyle on the bus to classes or on a walk from one location to the next, seamlessly weaving it into the content as if it's my everyday routine and what I use to stay healthy. I would also include a voiceover in the video emphasizing the product.

2. For the Liver Support product, I would do a Monday-morning GRWM video, as if I'm getting ready for early classes after a weekend of partying, drinking, and being hungover. In the video, I do my hair and makeup while showing the product and drinking it, and I gradually show my hangover condition improving as I take the formula!

I believe TikTok and Instagram are the best platforms for promoting health and wellness products. Their build offers quick access to product links and storefronts and enables short, engaging ads that can easily follow algorithmic and cultural trends while subtly or overtly promoting a product.

I will connect HydraLyte to Moms or Young professionals by emphasizing their convenience. My content will be based on the idea that health doesn't always have to mean sacrificing your time! It can be convenient, easy, and accessible. I would show how, for young people on the go at work or moms struggling to balance duties with their kids, HydraLyte's convenient packaging makes it easy to maintain long-term wellness.