To bring humor and energy to hydration content, I would focus on making hydration feel entertaining, social, and effortlessly part of student life. I’d create lighthearted TikToks using trending audios and relatable college humor—like “hydration check” videos before a night out, post-workout “main character” moments, or playful roommate challenges featuring Trevi bottles. Incorporating witty captions and fun skits about “hydration personalities” or “the dramatic student who forgot their water bottle again” would keep the tone fresh and shareable.I’d also infuse a vibrant, upbeat aesthetic—bright visuals, movement, and expressive editing—to match the brand’s playful personality. Drawing on my experience creating wellness-driven yet humorous content for Bloom Nutrition and managing on-campus marketing for Greek life events, my goal would be to make hydration feel like a fun trend, not a task.

To promote a new electrolyte brand on campus, I would use a mix of experiential marketing, social media engagement, and peer-driven influence to make the brand feel like a natural part of college life. My strategy would start with interactive pop-up events in high-traffic areas like the student union or gym, offering free samples during moments when hydration is top of mind, such as after workouts or between classes. I’d collaborate with Greek organizations, fitness clubs, and wellness ambassadors to host campus activation days that tie the brand to energy, recovery, and student lifestyle.

To create engaging content that encourages hydration among college students, I would focus on making hydration feel both aspirational and accessible through authentic, trend-aware content. I would showcase Trevi Hydration as an essential part of a busy college lifestyle using short-form videos on TikTok and Instagram Reels, capturing “Day-in-the-Life” moments like walking to class, heading to the gym, or attending sorority events with Trevi as part of the routine. To boost engagement, I’d launch interactive challenges such as the “Trevi Take 10,” encouraging students to take a 10-second sip break throughout the day, while incorporating relatable humor, trending sounds, and campus-life moments that make staying hydrated feel fun and social. Collaborating with campus organizations like Greek life or wellness clubs would help turn hydration into a shared experience. Drawing from my experience in promoting wellness brands like Bloom Nutrition and leading sorority marketing initiatives, I’d position Trevi Hydration as both a lifestyle accessory and a wellness essential, using authentic storytelling and visual consistency to connect with the college audience.