I would create a campaign call "Make Your Mark" where the community shares their stories about embracing features that have seen as "flaws" in the past. "Make Your Mark" would celebrate the beauty of unique marks like freckles, beauty marks, scars, stretch marks, and vitiligo that have been stigmatized. It would empower individuals to embrace their natural features, feeling confident in their skin, and even seeing their marks as things that enhace their beauty and something they'd want to highlight and accentuate rather than hide. By sharing personal stories and encouraging people to proudly show their marks, the campaign fosters a sense of inclusivity and self love in the community.

I would send the patches to smaller creators/influencers who are attending the music festival and as some wear the products, more people will notice and ask them about it. Secondly, I would have a pop-up Freckle/Patch station at festivals where festival goers can get the patches applied for free.

Fazit should collab with Colourpop Cosmetics, because their aesthetic would mesh well with Fazit's. They have a holiday set out right now that is very glittery, would go well with Fazit's freckle patches, and in particular, their glittery freckle patches. Colourpop's makeup is very colorful, vibrant, and fun and I think would be a good fit wit Fazit.