I love Aquaphor because it’s been a staple in my life for as long as I can remember—especially as a Black woman. From healing dry spots and soothing my lips to keeping my skin glowing without irritation, it’s one of the few products that’s truly versatile and works for melanated skin without all the extra additives. It’s simple, effective, and a reminder that taking care of myself doesn’t have to be complicated. It’s self-care that’s affordable, reliable, and Black girl-approved.

https://www.tiktok.com/@bomilaurelana?_t=ZT-8ygaaZVEYtz&_r=1

To get my friends to enter the Aquaphor sweepstakes, I’d make it feel fun, effortless, and relevant to their everyday life. I’d post aesthetic, short-form content (like TikToks or Reels) showing how I actually use Aquaphor—whether it’s part of my skincare routine, lip care, or even a dorm essential—and tie it into a “college glow-up” or “wellness on a budget” theme. I’d also personally text or DM friends with the link and say something like: “This takes 30 seconds and you might actually win free skincare—Aquaphor is that girl fr.” People love quick wins, so I’d focus on making it low-effort, high-reward. Bonus points if I do a group entry challenge or offer to repost friends who join to boost visibility.