During my time at Phoebe Jon Inc., a luxury fashion brand and Series B startup, I managed 5+ platforms (TikTok, Instagram, LinkedIn, e-mail blockchain, etc.), but I was responsible for monitoring KPIs in luxury product marketplaces. At first, I spent hours meticulously documenting each number, each deviation, or any variation of numbers manually. Thus I was able to develop an extreme pattern recognition skill that parallel with implanting the use of Salesforce & Factiva. So when analyzing the extrapolated data, I was able to carefully check for accuracy as well as develop and film strategized content and newsletters in response, increasing overall engagement and click-to-website traffic by 70% (52,000+ views within 48 hours).

https://www.tiktok.com/@bostoncollege?is_from_webapp=1&sender_device=pc https://www.instagram.com/thephoebejon/ https://www.thephoebejon.com

@Goop is an extraordinary example as it's one of the few brands that maintain their humorous authenticity while also representing a posh individuality. Their ability to foster a community of women who appreciate the same humor and connect it to the universal experience of wellness and taking care of oneself, is uniquely completed by generating an aesthetic, target audience, and connecting it back to their founder.