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Edlyft (Educational Technology Start-up) Chicago, IL Social Media Intern 8/30/2022 - 4/30/2023 ● Implemented creative social media campaigns that resulted in a 20% increase in followers and a 15% increase in engagement, using data-driven insights to inform content strategy. ● Collaborated with cross-functional teams to create visually compelling graphics and videos optimized for different platforms, resulting in a 70% increase in social media reach. ● Analyzed competitors' social media presence and industry trends to identify new opportunities, leading to the launch of 2 successful student development programs with Dropbox, LinkedIn and Tinder mentors. Otus (Educational Technology Company) Chicago, IL Social Media Marketing Intern 6/13/2022 - 8/19/2022 ● Collaborated with cross-functional teams to implement new branding standards, resulting in a streamlined communication process and saving the company 10 hours of work per week. ● Analyzed, through market research and competitor data analysis, the best performing marketing strategies and campaigns to attract new customers and increase brand awareness. ● Collaborated with the marketing team to create digital content and administer paid ads on Facebook, LinkedIn, Instagram, and Twitter. Content Creation Chicago, IL Youtuber and Instagram Influencer 8/2018 - Present ● Created numerous original, creative and captivating video and static content on platforms like Instagram, Youtube, and Tiktok to create awareness about brands and increase sales whilst managing to meet deadlines with efficiency. ● Utilized data analytics tools to track engagement metrics on content, resulting in increased click-through rates by an average of 10%. ● Collaborated with brands such as Vaseline, Bed Bath and Beyond, SheIn, Clearasil, and Gleamin.

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