I'd focus on making it an experience, not just handing out product. On compus, I could create "pick your vibe" beauty moments where students choose a look based on their mood, outfit, or plans after school, then get a sample that matches. Off compus, I'd partner with pop-ups or small events to create quick touch-up station, fil cute content around it, and encourage people to tag ColourPop so the sampling turns into real-life engagement and social reach.

I'd create content like quick tutorial, swatches, "one product three ways", honest first impression... so my audience can actually picture themselves using the products. Always making the products feel easy to use and part of my real routine instead of overly scripted. Maybe even engaging through polls, trend based content to make it interactive and playful.

I LOVE that ColourPop makes beauty feel fun and creative without making it feel intimidating. The brand (name included) has such a playful, trend foward personality and is always looking to encourafe people to experiment with color, express themselves, and try new looks.