Personally I implant the uniqueness of the company and highlight its differences to get people attracted to it, its videos, and creating your online base community favoring your product differences over other companies that have just cloned products.

As a content creator the worst thing to do is create your own trend. It takes time out of your day does not guarantee success, and risks the evolutionary timing of your brand. What I will do would be to copy the format of a video such as the events that people gravitate to. Replace it to something similar that is a bonus such as the unique factors of your product/company. Then export the video with the same algorithm as the video that had a lot of success.

I find social activities with others to be the most engaging because of the connection people feel when watching the video. Instead of listening to someone talk.