An opportunity for young talent.

I think most brands have an issue with staying up to date with current trends—a lot of the time, you'll see popular brands posting TikToks or Reels following trends that came and went over a month ago. This is largely because of a lag in approval; when an idea is pitched, it has to go through stages of approval until it can get posted, which is more painful to social media outreach than a non-approved video. Brands like Subway Surfers or Wendy's, who allocate social media managers that are allowed to post TikToks or Tweets without the approval time, often do better than a brand that takes the time to carefully inspect what they post and don't post.

My favorite streaming platform is Spotify! As an adamant lover of music, Spotify allows me to have access to a wide spectrum of music—wider than my experiences on other platforms—while also delivering good user interactions and incentives to stay with them. Events like Spotify Wrapped also bring a lot of excitement to my listening experience.