I keep onboarding clear and friendly: a short intro call, a simple brand brief with deliverables and examples, and a shared tracker with deadlines and contacts. I make space for creators’ ideas while giving structure so expectations are clear. Leading creative teams has taught me that good communication upfront makes partnerships smoother and more creative.

I start by understanding the brand’s mission, audience, and visual tone, then look for creators whose content naturally reflects those things similar aesthetics, audience demographics, engagement quality, and how they talk about products. I check past partnerships and comments to make sure their community trust feels real, not forced. As a creative director and photographer, I care more about authenticity and storytelling than follower count.

Yes.