I’d capture the essence of a fragrance by focusing on the feeling and lifestyle behind it instead of just the product itself. I like using close-up visuals, lighting, textures, outfits, and everyday moments that match the vibe of the scent, whether that’s soft and cozy, clean and fresh, or bold and confident. I’d also use details like getting ready clips, slow-motion shots, layering jewelry or perfume, and trending audio to make viewers almost feel the mood of the fragrance through the screen.

What inspires my creative process most is everyday life and the kind of content that feels genuine and relatable online. I get a lot of inspiration from trends, routines, storytelling, and small moments that people naturally connect with. I also pay close attention to what makes me stop scrolling, whether that’s a strong hook, a certain editing style, or content that feels emotionally engaging, and I try to bring that same energy into the videos I create.

From time to time