She/Her
BillieJo
I’m a curious and creative digital marketing student with hands-on experience in social media and content creation. I can turn bold ideas into scroll-stopping campaigns and keep learning from the best
About Me
Edinburgh napier university
Glasgow, UK
Interests
Interview Questions
Pound Cake
Instagram Community Manager
How do you plan to maintain a consistent brand voice while engaging with followers on social media?
In the beauty industry, maintaining a consistent brand voice is key to building trust and community. I would start by developing a clear voice guide that reflects the brand’s personality—whether that’s empowering, playful, or expert-driven. I apply that voice across all content, from product posts to customer replies. To ensure consistency, I use content templates and implement an approval process for key messaging. Regular audits help keep the tone aligned as trends and audience expectations evolve. It’s all about staying authentic while delivering a cohesive experience across platforms
Cloyes Ventures
Social Media and Influencer coordinator
Have you dony any influencer marketing or seeding before
Previously during my apprenticeship one of my tasks was researching influencers that would align with the current clients and how to approach them. Similarly as influencer marketing is at its peak it is embedded in many of my classes at university therefore I have a wide understanding on this topic.
Cloyes Ventures
Social Media and Influencer coordinator
How do you stay updated with the latest trends and best practices in Social Media
I spend almost of all of my free time on social media, it is my main entertainment source! I have also created an algorithm that keeps me up to date on the newest trends and sounds and how to execute them. My degree is heavily social media related so naturally I am constantly surrounded by the newest trends in both a professional and personal setting.