Yes, I’m willing to complete the short application form.

Yes, as a community manager for a bakery/coffee shop, I created engaging content for both TikTok and Instagram by leveraging trending food-related formats and adapting them to the brand’s products. For example, I used popular audio trends and short-form video styles to showcase the preparation of desserts in a visually appealing way, highlighting textures, presentation, and behind-the-scenes moments. I also adapted viral “food reaction” trends by capturing customers’ genuine reactions when trying new products. One of the videos performed particularly well because it aligned with a trending format at the time, which increased reach, engagement, and also helped drive more interest and visits to the store.

I stay up-to-date with social media trends by actively using platforms like Instagram, TikTok, and X every day and paying attention to what content is performing well, what formats are trending, and how audiences are engaging. I also follow industry, creator accounts, and marketing newsletters to understand updates in algorithms and new features. On top of that, I like testing trends, audio, formats, or posting styles, so I can see what actually works in real time instead of only reading about it.