I would lead sampling efforts by keeping them simple and social. On campus, I could incorporate small try-on moments into sorority or club events, letting people test products while casually chatting about the brand. Off campus, I’d create short, authentic social posts showing ColourPop in everyday looks so people can see and try it without needing a big event. My experience planning events and leading outreach has taught me how to make these interactions fun, easy, and engaging without requiring a lot of time.

I would engage my audience by focusing on curiosity rather than hard selling. I’d introduce ColourPop products through real moments and creative experimentation, showing how different shades and formulas fit into everyday routines, seasonal moods, and current trends. Instead of pushing products, I’d let people see themselves using them.

I’d invite engagement through subtle interaction, asking for shade opinions, look preferences, or letting followers help shape content direction. I’d stay active in the comments and treat engagement as a conversation rather than a metric.

By pairing thoughtful digital content with in person touchpoints like sampling and casual conversations, I’d create an experience around ColourPop that feels accessible, fun, and genuinely exciting to be part of.

What I love about ColourPop is how approachable and playful the brand is. It makes experimenting with makeup feel fun and low pressure while still delivering high quality products that actually perform. I appreciate that ColourPop keeps up with trends and releases new launches constantly, but still maintains affordable pricing so students can participate in beauty trends without feeling excluded.

I also love how inclusive ColourPop is in its shade ranges, formulas, and marketing. It feels like a brand that encourages self expression and creativity rather than perfection, which really resonates with me and my campus community. Because ColourPop is both trend driven and accessible, it’s easy to authentically share and recommend the products in everyday routines, themed looks, and social content.