One of the most successful UGC-style videos I created was for a digital service brand where the goal was to generate inquiries and profile visits through Instagram Reels. The video followed a problem–solution format. It started with a strong 3-second hook highlighting a common pain point the target audience faced, then quickly demonstrated how the service solved that problem, and ended with a clear call-to-action directing viewers to the profile link. I kept the style very natural and relatable so it felt like a genuine user recommendation rather than a polished ad. In terms of performance, the reel reached around 80K+ views organically, generated 3K+ profile visits, and led to 150–200 direct inquiries within the first week of posting. It became the top-performing piece of content on that page at the time and continued bringing in consistent traffic even weeks later because it addressed a clear user problem and provided a simple solution. The key reason it worked so well was the authenticity of the UGC style, a strong hook in the first few seconds, and a clear benefit-driven message that connected directly with the target audience.

https://www.instagram.com/reel/DUSj4R6E-Wj/?igsh=MXhzMmpvZW5ldDk4dw==

Yes, I have experience creating content for digital and lifestyle-focused products with a strong emphasis on social media engagement and conversions. For brands similar to GlamAI, I’ve mainly worked on content that blends aesthetics, education, and performance-driven marketing. The main content formats I’ve created include: Short-form videos (Reels & TikTok): I’ve produced engaging reels focused on product demos, before–after transformations, tutorials, and trend-based content. This format works best for beauty and AI-based tools because it quickly shows results and grabs attention within seconds. Tutorial and how-to content: I’ve created step-by-step videos and carousel posts explaining how to use a product or platform, highlighting key features and benefits. For AI or beauty-related tools, tutorial-style content builds trust and helps users understand the value of the product. UGC-style and testimonial content: I’ve worked on user-generated style videos that feel authentic and relatable. These include customer reviews, reaction-style videos, and real-use scenarios, which are highly effective for building credibility and conversions. Problem–solution content: This includes content that identifies a common user problem and positions the product as the solution. For example, showing how a tool saves time, improves results, or simplifies a task. This format performs well for both ads and organic content. Promotional and ad creatives: I’ve created performance-focused ad creatives optimized for engagement and click-through rates, including hook-based short videos, scroll-stopping visuals, and clear call-to-action messaging. Overall, my approach is always to create content that is visually engaging, informative, and aligned with the brand’s target audience so it not only looks good but also drives real engagement and conversions.