I would create deeper community in the running space by producing content that highlights real runners’ stories, tips, and achievements. This could include challenges, Q&As, gear reviews, and training insights that encourage interaction, shareability, and peer-to-peer support, fostering a sense of belonging and loyalty within the community.

I would activate for a music festival by creating high-energy, behind-the-scenes, and on-the-ground content that feels authentic and shareable. This could include artist spotlights, festival tips, product integrations, and user challenges or trends. I’d leverage short-form video, branded hashtags, and interactive polls or Q&As to maximize engagement, while tracking clicks, shares, and conversions to ensure strong ROI.

Fazit Beauty should collaborate with creators who specialize in clean, natural beauty, skincare enthusiasts, and lifestyle influencers who prioritize authenticity. Partnering with UGC creators who can showcase products in real routines, tutorials, and results-driven content will help the brand reach a wider, engaged audience that trusts their recommendations.