n a team project at my previous job, we were tasked with creating an engaging promotion for hotel guests. I proposed an interactive 'mystery getaway' campaign, where guests solved puzzles on social media to unlock discounts. I collaborated with marketing, design, and concierge to make it seamless. The campaign boosted engagement and gave guests a unique experience. It showed me how powerful teamwork and creative thinking can be when everyone’s strengths come together

To keep Glam Up’s TikTok in sync with its branding, I’d make sure every post has that signature Glam Up vibe—fun, a little luxe, and relatable. I’d dive into the latest beauty trends and figure out how to add our twist, like using Glam Up’s top products in trendy makeup challenges or creating tutorials with a laid-back, chatty style that feels like you’re getting ready with a friend. Plus, I’d check in on how followers react to each post, keeping track of what they’re loving and making small tweaks to stay fresh, fun, and true to the brand.

For a modeling client, I planned a "Get Ready With Me" (GRWM) series on Instagram to showcase her style and behind-the-scenes prep for shoots. I created fun, stylish captions with trendy emojis, designed short videos of her makeup and outfit choices, and posted them during peak engagement times. The series was a hit! Views and saves doubled, and she gained over 500 new followers in a month, with tons of comments hyping up her looks.