Interview Questions
Proper Wild
Full-Time Content Creator

How / where do you seek inspiration? Please share your social handles
Proper Wild
Full-Time Content Creator

If you could build your own brand, what would it be and how would you make it culturally relevant?
If I could build my own brand, it would be a food and drink line inspired by East African and Korean flavors, rooted in my culture and curiosity. I’d make it culturally relevant by telling real stories behind each recipe, collaborating with underrepresented creators, and using social media to start conversations around heritage, comfort, and identity through food.
Proper Wild
Full-Time Content Creator

Who are your social media crushes right now? Brands, influencers, creators.
Right now, I’m really inspired by Olipop for how they make healthy soda feel cool and nostalgic, and Emma Chamberlain for her effortless vibe and brand consistency. I also love The Salad Lab on TikTok, which has simple, satisfying content that feels fun and craveable.