I think Unbound Babes does a great job with their design and marketing. Their website and marketing materials are clean and cohesive. They feature a fun color palette, however I would critique them slightly on following too closely to trends. The visual landscape is constantly changing and its always good to stick to your roots and know your company's visual identity, so that when trends do come and go you're still relevant. I also think their social media presence is really strong and relatable.

Obviously using a trending sound is always a good start! Beyond that I think a way to hook the audience is to challenge something they think they know, or ask a question that they want to stick around to hear the answer for!

I think Chamberlain Coffee does a great job at differentiating themselves from competitors and gaining a loyal customer base. Having a notable internet personality representing the brand always helps, but their focus on a consistent visual brand attracts a younger demographic. Beyond meat has a large Gen Z/Millenial audience that would be more inclined to share if the company's marketing was based on visual aesthetics. It not only attracts a customer in a store when food branding is so bland, they are also more likely to share on social media as well.