I have experience creating short-form, lifestyle-driven social media content through my past role as a Princess Polly Student Ambassador and my current positions as an ambassador for both Kulani Kinis and Blunt Cases. Through these roles, I’ve gained experience integrating brands into content in a way that feels natural, fun, and aligned with my personal style.

I enjoy making content that feels authentic rather than overly curated, showing how a product fits into my everyday life, whether that’s running to class, studying, or attending campus events. While I’m still growing my platforms, Instagram is currently my main focus. In December alone, I averaged 70,000 views on my Instagram profile, with 42.9% coming from stories, which aligns well with Wet Hydration’s expectation of consistent Instagram Story posting.

My audience is 74.8% aged 18–24, making them a strong match for campus-based, wellness focused brands. I’ve also recently started using TikTok more seriously, where I hope to continue growing by posting unboxings, day in my life content, and casual brand integrations!

I would engage students by meeting them where they already are on campus and introducing Wet Hydration in fun, interactive, low pressure ways that feel natural rather than forced.

One of my main strategies would be street-interview style content, walking around high traffic areas like the library, and student union and asking students questions like “How do you usually get your protein?” or “What do you drink to stay hydrated during a long day of classes?” After quick, casual interviews, I’d offer them a Wet Hydration sample as a thank you, while also explaining the benefits of the product. This not only sparks real conversations around protein and hydration, but also creates authentic, engaging video content that feels relatable to students.

I would also host on campus activities and taste tests through tabling events, club partnerships, and wellness focused spaces. I’m part of a co-ed business fraternity, which gives me access to networking events, meetings, intramural sports, and other gatherings where hydration and protein are especially relevant. These partnerships would help me easily distribute 150+ samples per month while reaching a wide, diverse group of students.

Additionally, I’d plan midterm and finals week pop-ups, handing out Wet Hydration as a zero sugar, no bubble alternative when students need a refreshing pick me up and show how Wet Hydration can seamlessly fit into busy student lifestyles.

I am actively involved in both Greek life and student organizations at the University at Buffalo! I am a member of Delta Sigma Pi, a professional business fraternity where we participate in networking events with a variety of companies and support one another’s growth as business students through professional development workshops. I am also a member of Alpha Kappa Delta Phi, an international sorority focused on building strong sisterhood both on and off campus through engaging and cute events while encouraging personal growth and leadership.

Beyond Greek life, I am a member of the UB Data Analytics Club, where we collaborate on projects and develop pitch decks using data-driven insights. I also participate in the Business and Entertainment Club, which explores the intersection of business and the entertainment industry through discussions on media, branding, and industry trends. Additionally, I am involved in the Black Student Union, where we celebrate culture and community on campus.

In the upcoming semester, I hope to attend more meetings and become more involved with the UB Fashionista Club and the 4/11 Club, a student-run magazine organization!