To boost viewership and engagement during TikTok Live, I’d start by promoting the session ahead of time through posts and Stories to build hype. During the live, I’d keep energy high, interact with viewers by answering questions or giving shoutouts, and use features like polls or giveaways to keep people engaged. I’d also time the live when the audience is most active and use a strong hook at the start to make people stay.

I haven’t hosted TikTok Live sessions for a brand yet, but I’m a quick learner and very comfortable on camera. I’ve watched how successful lives are run and would be confident stepping into that role with a little prep and brand direction.

I mostly use tools like CapCut, Adobe Premiere Pro, and Canva, depending on the project. My video editing skills are strong—I’m confident in creating clean, engaging content with good pacing and visuals. I’m also comfortable with basic illustration and design when needed, especially for adding simple graphics or text to videos that match the brand’s style