I’d generate buzz by blending education, authenticity, and trends. I’d highlight Pacifica’s vegan and cruelty-free values through short, relatable videos—like ingredient spotlights, GRWMs, and real-skin results—while using trending sounds and aesthetics to stay current. I’d also engage the community through UGC, creator collaborations, and conversations about clean, conscious beauty to build excitement that feels genuine and inclusive.

To engage an online community around a product launch, I focus on creating authentic, story driven content that connects the product to Pacifica’s values. I’d start by building anticipation through teaser posts and behind-the-scenes content that highlight ingredients, inspiration, or the product’s benefits in a relatable way. Once the launch goes live, I’d encourage community participation through interactive formats like polls, GRWM videos using the new product, or “first impressions” TikToks that invite followers to share their thoughts. UGC would play a big role, too. I’d repost and respond to community content to make followers feel seen and valued. Finally, I’d keep engagement going by tying the product into ongoing conversations around confidence, wellness, and sustainabilityThe goal is to create not just excitement for a new product, but a deeper emotional connection to the brand’s mission.

At University, I was apart of a student run business. i was a member of the marketing team, and created campaigns featuring our products. From these campaigns, we sold $1000 worth of product.