Stories, Tiktoks, Reels, activate it amongst teammates and club events, potentially greek life (SAE)

I’m a big fan of the Vita Coco Pressed, I like the little bit of added coconut cream bc it gives it a fuller texture and a nuttier flavor that feels more like a treat than just water.

I incorporate it into my routine as my post-workout recovery drink. I’m usually rushing from the track to class, so I grab a Pressed instead of a synthetic sports drink because the potassium helps with cramping, and the texture is filling enough to hold me over until I can grab a real meal. It’s also my secret weapon for smoothies, it makes them so much creamier than using almond milk or water.

I would focus on the 'candy bar vs. protein bar' comparison to spark curiosity. By asking a fun question like, 'Do you believe a protein bar can actually taste like dessert?' I can get them to stop, try a sample, and let the great flavor do the selling.