I’ve built experience with cross-platform video promotion through my own content and ambassador work. I create short-form videos for TikTok and Instagram that mix lifestyle, fashion, and brand storytelling in ways that feel authentic. I’ve learned how to take one idea and adapt it for each platform, like using trending sounds and quick hooks for TikTok while keeping things more visual and curated on Instagram. As a campus ambassador for Uber Eats and Bubble, I’ve promoted content across multiple channels and paid close attention to what performs best with each audience. I’ve also worked on UGC and brand-related projects where I learned how to keep the same message consistent while changing the tone or style to fit the platform. It’s helped me understand how to reach different audiences while still feeling genuine.

I think the key to making AI characters engaging is giving them real personality and emotion. People connect with quirks, humor, and moments that feel human. I’d make them use the same inside jokes and niche references young people actually get, like casually mentioning a random TikTok sound or pretending to “gatekeep” their favorite coffee spot. Maybe they post like they just came back from a night out or argue in their comments about their “Roman Empire.” Those small cultural moments make them feel like part of the internet, not just a character made for it.

I love Laneige because their products fit perfectly into my on the go routine. The Lip Glowy Balm is always in my bag, and it actually keeps my lips hydrated all day. Everything from Laneige feels clean and light but still makes a big difference, which is exactly what I need when I’m busy or running around college