Honestly, I keep things fresh by staying just the right amount of chronically online to catch new trends the second they hit, and then I love putting a fun, slightly silly spin on them! I’m a big believer in taking a goofy audio or a playful meme format and totally elevating it. Thanks to my art and design background, my golden rule is that no matter how silly the concept gets, the execution always has to be high-quality and visually stunning. It’s all about mixing that high-energy, playful vibe with a super polished, gorgeous aesthetic so the content stops the scroll and still looks beautiful on the feed. For Lanolips, I would make sure that people who view my videos understand I live by lanolips and its my product for everything. Always in my bag.

I love creating high-energy, visually vibrant short-form content, especially when I can tap into a 'Nostalgia Core' aesthetic. With my background in art and design, I really enjoy putting a creative spin on beauty and fashion videos. I'm also incredibly passionate about clean beauty and sustainability, so I naturally gravitate toward producing authentic, community-driven content for TikTok and Instagram that highlights hero products and brands with those core values.

Usually, in the TikTok app it produces the highest quality product. I also use capcut that works with TikTok.