Something that attracts me to the Ghia brand is the slogan "all the spirit. none of the booze." I don't drink, but I still love to join in on the fun that is had when drinking occurs. Things like drinking games, karaoke parties, and dancing. With Ghia, I get the best of both worlds.

I would first figure out the problem. Some things I could think of are location, poor advertising, or the event not being exciting enough. With each of these issues, there are easy steps to turn the event around. Then I would figure out what is working, and take that even further. Say if there aren't a lot of people in the library, but they love the smoothie samples I am giving out, I would try moving to the quad or outside the gym. I will say the easiest way to get students involved is free stuff, so as long as I am able to offer that I don't anticipate a lack of engagement.

One social media campaign I have to market your excellent product would be called #JOVAtime. It would focus on the time element of your product in two ways. The speed of the products readiness, and when the best time to have one is. Videos could include, making it as a quick snack, post-workout recovery, and dancing in the kitchen with a smoothie in hand. We could encourage people to post at whatever time they drink JOVA with the hashtag #JOVAtime, and show how flexible the product is!