I like to keep in mind that my reviews help others find products that work for them, and I imagine myself as the audience: how would I feel if I read a misleading review and purchased a product that wasn't for me?

For perfumes, I like to think about the longevity of the scent, how it layers with other scents, and how it makes me and others feel (Is it overwhelming? Does it feel professional enough to wear to work, or is it more of a going-out scent?)

Always taking into account how I would feel reading or watching the review from the audience perspective, and keeping in mind that these reviews help others find products that work for them