Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content focused on building a brand builds trust over time and content that drives a purchase is also important but I think there should be a balance between both. 60% building a brand and 40% sales.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
Actual routines incorporating Sousa naturally (morning lineup, what I eat in a day, workout routine, wellness routine, and more)!!
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Specifically for Sousa: creating education forward content, consistent posting schedule, engaging constantly, a variety of content styles (voiceover, quick edits, photo slides, talking to camera)






