A content strategy I implemented in the past is incorporating a product into my daily life. I hate when branded content feels inauthentic and rehearsed, so I always incorporate whatever it is I'm promoting organically. For this campaign, I'd love to incorporate the haircare into a day in my life video or get ready with me video, as well as short form, product specific videos as well. I could see myself filming a sunday reset and part of my reset being an everything shower, where I'd showcase Nous products!

I always start with a hook, something to grab and maintain the audience's attention. Then my strategy revolves on being authentic and keeping a visually appealing aesthetic. As a college girl, I am confident that I know what type of content the girlies want to see! I tend to do lots of short clips instead of a few longer ones, which I feel keeps attention span.

We have a retro/neon semi formal event in October that I'd love to bring Fazit Beauty to! Also, I'd love to incorporate Fazit Beauty into a Halloween costume! I'm open to any ideas you have too!