I’m genuinely excited about BUNKY because it feels like the next evolution of wellness warm, and human rather than rigid or exclusive. I love that the brand blends functional benefits with a playful, feel good personality, creating a space where health and joy live together! :) I think I’m a strong fit for BUNKY’s voice because I naturally write and create in that space between aspirational and relatable —where design feels intentional, but the tone still feels like a friend texting you something inspiring. I’m excited by the challenge of turning BUNKY’s Instagram into a true growth engine content people want to save, share, and buy from and I thrive in building systems that balance creativity with structure, ensuring the brand stays consistent as it scales.

To make healthy or functional products feel aspirational, shift the focus from rules to personal growth. Instead of talking about what people need to fix, show how your product adds something good ... energy, calm, balance, or confidence. Use storytelling and visuals that feel uplifting and sensory, not clinical. Highlight moments of joy and ease, where wellness blends naturally into everyday life. The goal is to make health look like a want, not a should something people are drawn to because it feels good, not because they’re told it’s good for them.

Rhode and Duolingo both excel at social media but in completely different ways. Rhode uses minimal, cohesive visuals and authentic founder-driven storytelling to build a calm, aspirational lifestyle around its products. Duolingo, on the other hand, thrives on humor, cultural awareness, and a bold, chaotic personality that makes its posts instantly viral. BUNKY can learn from both blending Rhode’s clean, consistent aesthetic with Duolingo’s playful, human tone to create content that feels stylish yet approachable, authentic, and engaging.