I really want to challenge myself and grow in the marketing industry. I think BUNKY is a great first challenge that I’m honestly excited to face, and I think because BUNKY is so fresh and new to the food industry, it gives a unique opportunity to shape its identity from the ground up. I think I’m a great fit for BUNKY’s brand voice because I naturally connect with that playful and health-minded audience. As a college athlete and marketing student, I understand both the need for convenient, protein-packed snacks and how to communicate them in a relatable, trendy way that feels authentic, and not salesy. Also, I think BUNKY’s concept of protein popcorn is disruptive to the traditional stereotype of it being an unhealthy snack and turning it into a healthy flavorful alternative.

In order to make a healthy functional product feel aspirational, the brand has to express emotion and clarity about a brands story/mission to its consumers. Simply, resonate with the consumer’s lifestyle and needs. Give them a reason to feel a certain way, that being feeling confident, satificaition, relief, and pleasure. Instead of “this is good for you” they show why this fits into an enjoyable, confident and balanced lifestyle. This helps people see the product as part of who they want to be not what they “should” do. Usually, you make a product because you’re trying to solve a problem the consumer hasn’t realized is a problem. If you can make all that happen, the rest is easy.

Brands like Poppi, Khloud, LesserEvil, and Quest each use social media to attract different audiences in powerful ways. Poppi has been able to thrive on trend-driven TikToks, colorful branding, and FOMO filled product drops. They’ve done an excellent job at targeting a specific audience, that being Gen Z and millennials who care about health, wellness and an girly aesthetic. While Khloud, one of BUNKY’s competitor protein brands, leverages celebrity appeal and a clean, premium aesthetic. Quest connects with fitnes minded audiences through clear protein messaging and community driven content. Lesservevil has built this “better-for-you” lifestyle mantra and is very transparent in their use of organic ingredients as well. They target health conscious individuals who tie into a wholesome aesthetic and those who follow wellness trends. To put it simply, these brands aren’t just known because consumers see them in store, but the use of media has expanded people’s awareness of brands’ value and mission subconsciously, when purchasing a product. These brands also implement organic media, a strategy that’s not forced onto people like an ad or commercial, but by working with others who can relate to the product. I think BUNKY can combine these strengths (using Poppi’s playful trends, Quest’s protein focused clarity, Khloud’s lifestyle appeal, and lesserEvil’s product transparency) to create engaging and relatable content that connects with both health-conscious and everyday snackers.