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When I develop a marketing communications strategy, I start by clearly defining my goal—whether that’s raising awareness, increasing engagement, or driving a specific action like sign-ups or purchases. From there, I identify my target audience and take time to understand what matters to them, where they spend their time, and how they prefer to receive information. Once I know who I’m speaking to, I craft a message that resonates emotionally and aligns with both their values and the campaign’s objectives. Then, I choose the most effective channels to reach them—whether that’s social media, email, print, or in-person outreach—and tailor my content to fit each platform. I also set a realistic timeline for execution and track progress along the way, using feedback and data to adjust my approach if needed. For me, strategy is about staying intentional, adaptable, and always focused on building a meaningful connection with the audience.

I am always looking for alternatives to what I currently indulge in. I am interested in all things wellness and I think I have a good idea at what college kids are looking for.