Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content focuses on storytelling and creating trust over time, while purchase-driving content is more direct and highlights benefits with a clear call-to-action. I like to lead with relatable, lifestyle-driven content to build familiarity, then follow with more conversion-focused videos that showcase results and encourage action.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It would be why I choose Sousa over everything else the world offers, the great flavors, benefits and why I love it!
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Highlighting the benefits, why it stands out and what makes it great using engaging and strong hooks.







