Spotify is an amazing brand that resonates with college students. Their platform offers discounted, student specific plans where they can access Spotify premium, Hulu, and Showtime for $4.99/month. If there's anyone out there that loves unlimited music, it's definitely college students. This demographic has a lot of free time whether it's walking to class or studying in the library so taking advantage of this plan has them consistently using the app. They're not limited to just music with this plan however, they have access to podcasts and thousands of shows and movies through their partnership with Hulu and Showtime in the plan.

Body diversity would be the most important value to me. Living in an age where people choose to only share their ideal selves on social media is detrimental to women's self worth and body images. Seeing model's for brands that showcase real bodies allows for a breakthrough in marketing where women can imagine themselves in the product rather than wishing they looked like the model wearing the product.

I majorly consume beauty content through Tik Tok as it is easily accessible and the algorithm is consistently exposing me to new content/products. I also will use YouTube if I need an in-depth tutorial or review on a specific product.