I’d hop on the “day in my life” trend but make it tea-focused—showing me as an Auburn marketing student going from class to class, group meetings, and workouts with a Saint James in hand. I’m constan

For Blo Blow Dry Bar, I’d focus on making the content feel fun and really relatable instead of overly polished. I’d post a lot of before-and-after videos, quick “get ready with me” clips, and those satisfying blowout reveals that people actually like watching on TikTok and Instagram. I’d also try to get students involved by doing something like a glow-up challenge before big events where people can post their hair and tag Blo for a chance to win a free blowout. Having a few students share their real experiences—like going in with messy hair and leaving ready for a night out—would make it feel way more genuine. I’d keep it consistent with small promos and behind-the-scenes clips so it stays in people’s feeds and starts to feel like part of their routine when they’re getting ready for something.

If I were promoting a new beauty brand on campus, I’d focus on making it feel fun, social, and actually relevant to students’ daily lives instead of just advertising it. I’d start by getting a few well-connected students involved to share the products on Instagram and TikTok so it feels more like a friend recommendation than a brand push. Then I’d set up a pop-up table in a busy spot where people can try products, grab freebies, and take cute photos, because that kind of experience naturally gets people talking. I’d also partner with clubs or host something like a self-care night or “get ready with me” event before a big campus activity to tie the brand into real student moments. Overall, I’d just try to make it something people want to be part of and share, not something they feel like they’re being sold.