I’m familiar with a range of digital marketing tools used for content creation, analytics, and paid media. I regularly use platforms like Instagram, TikTok, Facebook, and LinkedIn for social media management, along with Canva, CapCut, and Adobe Creative Suite for content creation. I have experience with Google Ads and Google Analytics, as well as Shopify for website and ecommerce optimization. I also use tools like Artlist.io for creative assets and rely on platform insights and data to track performance and guide strategy.

I would focus on growing revenue by first building consistent, high quality content that keeps viewers engaged and coming back. I would optimize titles, thumbnails, and posting times to increase reach and watch time, then layer in monetization through brand partnerships, affiliate links, and product mentions that feel natural to the content. I would also use analytics to see what videos perform best and lean into what actually converts, while promoting the channel across other platforms to drive traffic. The key would be building trust with the audience so monetization feels organic, not forced.

I approach UGC for product relaunches by focusing on authenticity first and strategy second. I start by understanding what’s new or improved about the product and how it fits naturally into someone’s daily routine. From there, I plan content that feels real and relatable, usually showing the product in use rather than just talking about it. I pay close attention to lighting, pacing, and hooks in the first few seconds to keep viewers engaged, while keeping the tone natural and not overly scripted. I also think about what the audience would genuinely want to know and highlight those details in a clear, visually appealing way so the content feels trustworthy and easy to connect with.