To build rapport with someone you’ve never met over DM, I’d start by keeping the message personal, simple, and non-salesy so it doesn’t feel like spam. Instead of jumping straight into a pitch, I’d reference something specific they’ve posted or done to show I actually paid attention, then connect it to a genuine reason for reaching out. I’d keep the tone conversational, like I’m starting a real conversation rather than making a formal request, and avoid overloading them with information right away. From there, I’d focus on asking an easy, open-ended question or finding a small point of connection to keep the dialogue going naturally. Being patient, respectful of their time, and consistently polite helps build trust over time so the relationship feels authentic instead of transactional.

I would use social media to build real relationships with businesses by consistently engaging with their content in a genuine way before ever reaching out, like commenting thoughtfully, sharing their posts, and showing real interest in what they’re doing so my name becomes familiar. At the same time, I’d post strong, aesthetic content that clearly shows the brand’s vibe and how it could fit into their store, tagging businesses naturally to spark interest without forcing it. When reaching out, I’d keep it personal and specific by mentioning why the brand aligns with their audience and positioning it as a collaboration rather than a sales pitch. From there, I’d continue supporting them by reposting their content and staying engaged so it feels like an ongoing relationship instead of a one-time partnership.

I love to take feedback on how to improve my content. Every day I’m striving to do better on all my social media platforms, and I love to be giving my audience exactly what they want.