On campus, I would organize fun, themed pop-up events in high-traffic areas like libraries or sorority houses, where students can try products, take selfies with props, and share their looks on social media using campaign hashtags. I’d also collaborate with student clubs or events to reach a wider audience. Off-campus, I’d partner with local cafes and boutiques to host mini pop-ups or sampling tables, and create social media content, such as short tutorials or unboxing videos, to encourage my followers to try the products themselves. I’d also leverage giveaways to boost engagement and excitement.

I would create authentic, eye-catching content such as tutorials, makeup looks, swatches, and product reviews that showcase ColourPop products in real-life use.

I’m inspired by their fun, vibrant branding and the way they engage with their community through social media and collaborations.