Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus the majority of my resources through social media as most of my followers are from my University and not many are on campus because of Covid. I would leave a link in my bio and consistently post on my stories in order to get individuals driven to the app. I would give out prizes (free Poparazzi pen, notebook, shirt, etc.) in order to get them to purchase the app.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
"crazy weekend? catch your friends at their best in worst moments with the poparazzi app" Weekends are crazy here at my school when traveling into New Haven, memories are constantly created through pictures and disposables, so having an app to share these photos will really excite students at my school.