I have always been a shirley temple girl so I would explode with joy if Poppi released a shirley temple flavor!! it would satisfy all of us 2000's kids and it would make a great drink mixer

I would go to places where the most coffee drinkers are concentrated... the library, business school, gym, yoga studios, etc. posting and promoting on social media is also a great way to promote a product on a large college campus (such as Boulder).

A brand is not marketing their content strategically if they do not know who they are aiming their content at. The success of a company, brand, or product relies heavily on how well it is advertised and who it is advertised to. The first step to successful content strategy is to understand the wants and needs of the Gen Z audience. The marketing strategies used for an older generation are not interchangeable with the strategies used to attract younger generations. Gen Z is specific in their interests and the way they are attracted to things. As as current Gen Z myself, I have found the way I become interested in something or a product is through social media. Gen Z's use social media more than anyone else so it is crucial to create content that is appealing to Gen Z and aligns with our interests as a young generation.